Brand Building in the Digital Age

Building a successful brand is harder than ever in today’s Amazon world. Learn what makes a successful brand strategy today.

Blue Bite 2024 Wrapped

Blue Bite 2024 Wrapped

How to Create Digital Product Passports

How to Create Digital Product Passports

A Digital Product Passport To Promote Brand Circularity

Boost Coffee Brand Loyalty: The Power of the QR code

Brewing Success: Elevate Your Coffee Brand and Stand Out with QR Codes

Wine and Data: How QR Code Labels Are Shaping Consumer Preferences

Wine and Data: How QR Code Labels Are Shaping Consumer Preferences

How To Create QR Codes for Free

How To Create QR Codes for Free

Uncorking the Future: How QR Codes are Transforming Wine Labels

Uncorking the Future: How QR Codes are Transforming Wine Labels

What You Need to Know About QR Code Generators

What You Need to Know About QR Code Generators

11 Great Examples of Smart Packaging

11 Great Examples of Smart Packaging

Improving Consumer Experience through an Extended Value Chain

Improving Consumer Experience through an Extended Value Chain

Omnichannel Retail Strategy: What It Is and Why It's Important for Brands Today

Omnichannel Retail Strategy: What It Is and Why It's Important for Brands Today

Differentiate Your Brand & Cut Through the Noise with a New Channel

Luxury Brand Strategy: Protecting Consumers and Your Brand with Content

Transform Products into Platforms - Interview with Mikhail Damiani

Transform Products into Platforms - Interview with Mikhail Damiani

How to Turn CPG Products into Interactive Experiences: 9 Examples from Top Brands

How to Turn CPG Products into Interactive Experiences: 9 Examples from Top Brands

Fashion is Connectivity Between Brands & Consumers

Fashion is Connectivity Between Brands & Consumers

How CPG Brands Can Overcome Retail Data Silos and Reclaim Their Data

How CPG Brands Can Overcome Retail Data Silos and Reclaim Their Data

3 Ways Blue Bite Helps CPG Brands Become More Sustainable

3 Ways Blue Bite Helps CPG Brands Become More Sustainable

A Huge Ecommerce Opportunity for Large CPG Brands

A Huge Ecommerce Opportunity for Large CPG Brands

How Blue Bite Empowers Personalized Marketing

How Blue Bite Empowers Personalized Marketing

How Blue Bite Empowers Product Differentiation on Store Shelves

How Blue Bite Empowers Product Differentiation on Store Shelves

How Smart Products and Packaging Can Promote Positive Consumer Habits

How Smart Products and Packaging Can Promote Positive Consumer Habits

Better Recommerce with Blue Bite

Better Recommerce with Blue Bite

How To Use QR Codes in 2022 to Drive CPG Sales

How To Use QR Codes in 2022 to Drive CPG Sales

Going Digital First with Physical Things

Going Digital First with Physical Things

How Top Brands Are Repurposing their Facebook Budgets

How Top Brands Are Repurposing their Facebook Budgets

Marketing in the Next Normal

Marketing in the Next Normal

What CPG Brands Need to Create Successful DTC Customer Journeys

What CPG Brands Need to Create Successful DTC Customer Journeys

5 Ways To Build A Successful eCommerce Loyalty Program For Higher Customer Retention In 2022

5 Ways To Build A Successful eCommerce Loyalty Program For Higher Customer Retention In 2022

Blockchain for Business: Far Beyond Bitcoin

Blockchain for Business: Far Beyond Bitcoin

Build Better Consumer Experiences with Connected Products

Build Better Consumer Experiences with Connected Products

How Apparel and Footwear Brands Can Increase DTC Sales

How Apparel and Footwear Brands Can Increase DTC Sales

You Can’t Put that on the Label: Why You Need a Smart Label

You Can’t Put that on the Label: Why You Need a Smart Label

Why Consumers Care about Sustainable Shopping and Ethical Fashion

Why Consumers Care about Sustainable Shopping and Ethical Fashion

Corporate Social Responsibility | Definitions, Tips, Benefits & Examples

Corporate Social Responsibility | Definitions, Tips, Benefits & Examples

Creating a Sustainable Supply Chain

Creating a Sustainable Supply Chain

How a Circular Economy Can Help Achieve the U.N. Sustainable Development Goals

How a Circular Economy Can Help Achieve the U.N. Sustainable Development Goals

Guide to Circular Design

Guide to Circular Design

How to Design a Circular Brand

10 Examples of How Brands Track Sustainability KPIs

10 Examples of How Brands Track Sustainability KPIs

10 Sustainability KPI Measures

10 Sustainability KPI Measures

How the Fashion Industry Uses Blockchain

How the Fashion Industry Uses Blockchain

The Revival of QR Codes in the Contactless Economy

The Revival of QR Codes in the Contactless Economy

How Brands Can Work Toward Fashion Sustainability

How Brands Can Work Toward Fashion Sustainability

6 Ways to Improve ESG Within Your Organization

6 Ways to Improve ESG Within Your Organization

Improve Your Sustainability and Circularity Efforts With Blue Bite

Improve Your Sustainability and Circularity Efforts With Blue Bite

How Connected Products Create Value

How Connected Products Create Value

A Year of Digital Experiences: Exciting Blue Bite Projects in 2021

A Year of Digital Experiences: Exciting Blue Bite Projects in 2021

How Fashion Brands Can Solve Sustainability with Digital Product IDs

How Fashion Brands Can Solve Sustainability with Digital Product IDs

Deliver Rich, Dynamic Consumer Experiences with Unique Digital Product IDs

Deliver Rich, Dynamic Consumer Experiences with Unique Digital Product IDs

5 Things Digital Product IDs Can Do

5 Things Digital Product IDs Can Do

Easier and Safer Product Recalls with Connected Products

Easier and Safer Product Recalls with Connected Products

Luxury Fashion in the Metaverse

Luxury Fashion in the Metaverse

What are GS1 Standards?

What are GS1 Standards?

Circular Economy Action Plan: How Fashion Brands Can Ensure They Meet New Regulations

Circular Economy Action Plan: How Fashion Brands Can Ensure They Meet New Regulations

Beyond the Point of Sale: How Sales Channels are Changing in 2022

Beyond the Point of Sale: How Sales Channels are Changing in 2022

The Value of Connected Wine & Spirits Bottles

The Value of Connected Wine & Spirits Bottles

Stop Delivering Negative Brand Experiences with Traditional QR Codes

Why Consumers Aren't Scanning Your QR Codes

Why Consumers Aren't Scanning Your QR Codes

What To Know About EU Alcohol & Wine Label Regulations and Requirements

What To Know About EU Alcohol & Wine Label Regulations and Requirements

The State of Connected Products in 2023

The State of Connected Products in 2023

Why Brands Are Phasing Out Print Ads and Moving to Digital

Why Brands Are Phasing Out Print Ads and Moving to Digital

Elevate Your Marketing With Blue Bite Gamification

Elevate Your Marketing With Blue Bite Gamification

EU Digital Passport: What You Need to Know

EU Digital Passport: What You Need to Know

5 Ways to Successfully Implement Personalized Marketing

5 Ways to Successfully Implement Personalized Marketing

The Future of the Luxury Industry and Sustainability

The Future of the Luxury Industry and Sustainability

Future of Things: Year in Review

Future of Things: Year in Review

Future of the Out of Home Advertising

Future of the Out of Home Advertising

Future of Blockchain for Business Podcast

Future of Blockchain for Business Podcast

Future of Sustainability Storytelling Podcast

Future of Sustainability Storytelling Podcast

Future of the Metaverse Podcast

Future of the Metaverse Podcast

Future of Product Safety and Transparency Podcast

Future of Product Safety and Transparency Podcast

Future of Connected Products Podcast

Future of Connected Products Podcast

Future of Smart Packaging Podcast

Future of Smart Packaging Podcast

The New Digital Content Strategy

The New Digital Content Strategy

Circling in on Circularity

Circling in on Circularity

5 Ways Your Brand can Achieve Circularity in 2021

Blockchain Business Applications at Scale with VeChain and Blue Bite

Blockchain Business Applications at Scale with VeChain and Blue Bite

4 Ways Digitalized Products Drive Long Term Value

4 Ways Digitalized Products Drive Long Term Value

Take, Make, Waste - Why Some Brands Plan for Obsolescence

Take, Make, Waste - Why Some Brands Plan for Obsolescence

Digitalization vs. Digitization

Digitalization vs. Digitization

Brand Protection

The Complete Guide to NFC

Near-field Communication, or NFC, is a connecting technology that works like magic to exchange information with just a tap. Here we explore what NFC is, how it works, and the possibilities it creates.