Updated March 2023
Dear user, Blue Bite is a US Company with an international presence and we thank you for your interest in Blue Bite. One of our values is respect for your individual privacy, which is why we have prepared this privacy policy, in accordance with the application of European data protection regulations, which may be updated at any time without prior notice, except as required by law, and which allows you to know how your personal data is used in connection with our website, www.bluebite.com ("Blue Bite").
This privacy policy, pursuant to compliance with European Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, describes how we collect, process and transfer personal data that we collect from users of the Blue Bite website.
In addition, you will find information for our users in California about the processing of their data in section 16 of this notice, according to the California Privacy Rights.
This privacy policy only applies to the Blue Bite website.
By choosing to visit the Blue Bite website, you should read this privacy policy to know your rights and if you have any questions, you can always contact us through the channels indicated below.
As a Blue Bite user, you should read this privacy policy.
This privacy policy supplements and extends any information on data protection in conjunction with our terms of use available at Blue Bite | Connecting brands and consumers through products
In the following, we will explain some of the relevant points you should know:
This website is the property of Blue Bite, and this Legal Notice governs the use of these domains and sub-domains.
To submit any correspondence relating to data protection and/or the exercise of your rights, in accordance with the regulations in force, you may write directly to us: Data Protection Officer Blue Bite 121 E 24th Street, 4th Floor, New York, NY 10010, USA.
You can also contact us via the "Contact" form on our home page (Blue Bite | Contact Us) or via our e-mail address privacy@markem-imaje.com.
The use of this web service implies your acceptance as a User of the conditions and uses included in this Notice.
You can send us any kind of request in the following languages: English, French, German, Italian or Spanish.
When ordering a product or service from Blue Bite or registering on our site or platform, as applicable, you may be asked to enter your name, email address, phone number, information regarding the business you represent, or other details to help you with your experience. We may also collect your payment information (e.g., credit card number and related verification information) and billing and shipping addresses when you purchase a product or service.
When you visit or use our website or platform, we may collect information from your computer, phone or other mobile devices from which you access the site or platform, including, but not limited to, your browser type, operating system, IP address, domain name, type of mobile device from which you access the site or platform, and your mobile advertising identifier. We may collect information about your browsing behavior, such as the date and time of your visit, the areas or pages you visit, the amount of time you spend on our site or platform, the number of times you return and other clickstream data in order to analyze trends in the aggregate and administer the site and/or platform. Our mobile application, Decode, does not require an account and will not ask you for any personal information.
We collect information from you when you register on our site, subscribe to a newsletter, respond to a survey, fill out a form or enter information on our site or platform. In addition, our site, platform and mobile applications may collect certain information automatically, including, but not limited to, the type of device you use, your device’s unique device ID, the IP address of your device, your operating system, the type of Internet browser you use, and information about the way you use our site, platform and mobile applications. This applies to all types of devices including, but not limited to desktops, laptops, mobile devices or tablets.
We use the personal data we collect about you for the following purposes:
We do not use the personal data you provide to us through the Blue Bite website to make automated decisions about you.
To the extent permitted by applicable law, Blue Bite may also use your personal data when deemed necessary or appropriate:
In accordance with European, Swiss and UK regulations, we will always seek your prior consent, as indicated above:
The interested party may exercise the following rights:
Any user may obtain information about Blue Bite's handling of data concerning him/her.
You may exercise your rights of access to your personal data, as well as request the rectification of erroneous or incomplete data that correspond in each case, requesting deletion in cases where they are not necessary for the purposes collected.
In certain circumstances, users may request the limitation of the processing of their personal data, in which case it will only be kept for the purpose of defending claims.
On the other hand, users may oppose the processing of their data, related to their particular situation, ceasing to process the data from that moment Blue Bite, except for compelling legitimate reasons, or the exercise or defense of possible claims.
If you have given your consent for a specific purpose, you have the right to withdraw your consent at any time, without affecting the lawfulness of the processing based on your consent prior to its withdrawal.
It is also the User's responsibility to keep his/her contact details updated at all times and/or to notify our data protection department by e-mail: privacy@markem-imaje.com, indicating in the subject line of the e-mail: "Update Personal Data Customer Profile", especially in the profiles created for customers of our products, in order to provide a quality service.
Otherwise, we may contact you by e-mail, telephone, fax, post or other means, unless you tell us otherwise.
We may use your personal data for our own marketing purposes, including, but not limited to, notifying you of new services, offers or other information by post, email, telephone, text message and other means.
If you do not want us to use your personal data for marketing purposes or to provide your personal data to Blue Bite affiliates or third parties for their marketing purposes, you may choose to exercise your rights as set out above by notifying us by emailing privacy@markem-imaje.com, indicating in the email in the subject line: "Your personal data rights".
We may share your personal data with other companies within the Dover Group, for the provision of certain services, as necessary, and as previously communicated and justified (i.e. affiliated companies and operating companies) (collectively, "Blue Bite Affiliates") to carry out the purposes set out in section 3 above.
We may share your personal data with third-party service providers (including contractors who provide services to us) to assist us with any of the uses of personal data described above.
We may also disclose your personal data to third parties if the disclosure is necessary to comply with applicable laws or regulations; to comply with legal processes or court orders; to respond to requests from public and governmental authorities, or if the disclosure is necessary to enforce our Privacy Policy and/or Terms of Use; to protect your safety; to protect our rights, safety and security of our site and property or that of Blue Bite Affiliates or third parties; to allow us to exercise available remedies or limit the damages that we may sustain.
We may share or transfer your personal data to a third party if Blue Bite enters into, or is involved in, a business transaction such as a merger, acquisition, reorganization or sale of some or all of its assets.
In all of the above cases, Blue Bite has put in place IT and contractual safeguards for the transfer of personal data both within the EU, Switzerland, UK and California and outside those locations with the prior signing of intra-group contracts as well as with third parties in accordance with the new Standard Contractual Clauses for the Transfer of Personal Data, Standard Contractual Clauses (SCC) (europa.eu).
In case of transfer of data at any level, the User will be informed in advance at the time of giving consent.
You may contact the data protection department at any time by e-mail: privacy@markem-imaje.com to request any additional information in this regard.
Under EU law, we are required to identify the lawful basis on which we use your personal data. These are:
In accordance with the services we currently provide, we do not collect any sensitive personal data (which under EU law includes, for example, personal data on ethnicity, racial origin, sexuality, political affiliation, biometrics and/or health) through the Blue Bite website.
We reiterate that you may at any time exercise your rights set out in section 4.
We are committed to ensuring the security of your personal data. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the personal data we collect online. However, we cannot guarantee the confidentiality of non-confidential data such as opinions, questions, comments or ideas that you voluntarily provide to us (for example, through the "Contact Us" tab or similar functions on the Blue Bite website).
We reserve the right to use and disclose such non-confidential information as we deem appropriate in compliance with applicable law, provided that it does not involve the processing of identifiable User data.
We will retain your personal data for as long as:
If you have any questions about our retention policy, please contact us using the details above.
In the event of non-compliance by Blue Bite in responding to or processing your rights, you may lodge a complaint with the Data Protection Supervisory Authority in your home country, in accordance with the provisions of the European Union, at the following link you can find your Supervisory Authority: Our Members | European Data Protection Board (europa.eu)
The Blue Bite website may contain links to enable you to visit other websites of interest to you easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any personal data that you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the privacy statement applicable to the website in question.
Blue Bite is committed to and has entered into agreements with Supervisory Authorities to protect children from potential attacks on the processing of personal data, and therefore, although local regulations in each country in Europe may vary regarding the age of consent for minors, Blue Bite does not collect or permit (to the best of our knowledge) the collection of personal data from persons under the age of 18. If you are the parent or legal guardian of a person under the age of 18 and you believe that such person has provided us with personal data, please contact us at: privacy@markem-imaje.com
When you visit the Blue Bite website, we may use "cookies" and similar technologies to help us recognize you and provide you with a better service. Cookies are small files containing information sent by a website and stored on your computer's hard drive. You can find out more about cookies at the following link: Cookie Policy (bluebite.com)
As we have already mentioned, you can contact Blue Bite at any time by two means:
In addition, we would like to remind you that we may update this Privacy Policy by posting a new version on our website. If we update this Privacy Policy in a way that significantly changes the way we use your personal data, we will communicate these changes to you whenever reasonably possible. Otherwise, we encourage you to periodically review this Privacy Policy to be aware of any further revisions.
We use technology platforms such as Social Studio to monitor social media activity in order to provide you with better-quality services.
*In accordance with the European Economic Area (EEA) agreement, as of 20 July 2018, the EEA countries Iceland, Liechtenstein and Norway became members of the Council without voting rights and without the right to be elected chair and vice-chair, for matters related to the GDPR.
309059 | European Free Trade Association (efta.int)
This section provides additional details about California consumers and their rights under the California Consumer Privacy Act ("CCPA"). California Consumer Privacy Act (CCPA) | State of California - Department of Justice - Office of the Attorney General
Under the CCPA, "Personal Information" is defined as anything that identifies, relates to, describes, or is capable of being associated or could reasonably be linked, directly or indirectly, with a particular California consumer. For more details about the Personal Information we have collected in the past 12 months, including the source categories, please see Sections 1 and 2 above. We collect this information for the business and marketing purposes described in Section 3 above. We share this information with the categories of third parties described in Section 6 above. Blue Bite does not sell (as that term is defined in the CCPA) the personal information we collect (and will not sell it without providing an opt-out right). Please note that we may use third-party cookies for our advertising purposes, as described in more detail in Section 5 above.
The CCPA requires express consent for the use of information for children under the age of 16 and verified parental consent for children under the age of 13. We do not knowingly collect or process information from minors.
Subject to certain limitations, the CCPA provides California consumers with the right to request, free of charge, to learn more about the specific categories or pieces of personal information we collect (including how we use and disclose this information), to delete their personal information, to opt out of "sales" that may be taking place, and to not be discriminated against for exercising these rights.
California consumers may make a request under their rights under the CCPA by contacting us at privacy@markem-imaje.com. We will verify your request using the information associated with your account, including your e-mail address. Government identification may be required. Consumers may also designate an authorized agent to exercise these rights on their behalf.
The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law. This landmark law secures new privacy rights for California consumers, including:
The right to know about the personal information a business collects about them and how it is used and shared;
The right to delete personal information collected from them (with some exceptions);
The right to opt-out of the sale or sharing of their personal information; and
The right to non-discrimination for exercising their CCPA rights.
In November 2020, California voters approved Proposition 24, the CPRA, which amended the CCPA and added new additional privacy protections that began on January 1, 2023. As of January 1, 2023, consumers have new rights in addition to those above, such as:
The right to correct inaccurate personal information that a business has about them; and
The right to limit the use and disclosure of sensitive personal information collected about them.
Thank you very much for your attention and cooperation, we appreciate your trust in us.
