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adidas joined forces with HYPEBEAST, SMARTRAC, and Blue Bite to launch a revolutionary new shoe. To maintain a long-lasting relationship with consumers, adidas proved they could keep the conversation going long past the original point of sale.
Product
Lifestyle and Footwear
NFC, QR
A first of its kind footwear product, the UltraBOOST UNCAGED is equipped with a Blue Bite powered NFC-chip embedded into the tongue of the shoe, which allows users to tap their sneaker and launch a specially crafted mobile experience.
The experience hosts a diverse range of exclusive content that users can enjoy each week when new installments are made available. Blue Bite’s analytics dashboard recorded consumer preferences and likes in order to serve them hyper-customized content. For shoe lovers without an NFC-enabled mobile device, the experience could also be accessed by scanning the QR-code on the hangtag.
