Transform apparel and footwear into a digital platform to connect your brand directly with consumers
Personalize marketing with dynamic mobile experiences — no app or coding required. Empower a 1:1 communications channel using connecting technologies like NFC and QR
Provide consumer peace of mind against counterfeits
Get consumers involvement in sustainability efforts
Grow post-purchase engagement and direct sales
Deliver contextual experiences based on location, time of day, user behavior and more with Digital Product IDs; no app required.
Present relevant messaging and content to consumers before, during and after the sale
Increase value and engagement with gamification, product information, brand story and more
Sell directly using the products themselves
Build community and sales with peer-to-peer commerce
Use product analytics to create relevant offers and retain more consumers
Don't just promote circularity, provide the tools for consumers to get involved
Transparently inform consumers on sourcing, materials and labor practices at the product level
Encourage consumers to get involved in the secondary marketplace to increase product life
Reassure consumers their purchase is authentic at the product level
Products themselves become an authentication platform
Offer this authentication regardless of where purchase takes place
The Blue Bite platform provides brands with the tools they need to create dynamic, personalized digital experiences at scale.
Digitalize products with connecting technologies like QR or NFC
Build and deploy dynamic experiences in the Experience Studio
Measure interactions and evaluate KPIs in real-time
Interacting with smart products is easy.
Tap or scan the digitalized product with a phone
Experience launches automatically — no app required
Enjoy a digital experience personalized to you
Embed NFC directly into products, including:
Handbags
Jackets
Shoes & Accessories
Surprise and delight consumers with smart product experiences that blur the line between physical and digital.
Add NFC and QR to reach consumers wherever they are
Premium Product Packaging
Interactive Shipping Boxes
Hangtags & Labels
Keep design clean and clutter free while still engaging consumers with the information they need.
See how Lifestyle and Footwear brands are using Blue Bite to protect their brand, improve consumer experience and add product value:
