Nordstrom Rack teamed up with Kinetic and Blue Bite to create an OOH campaign highlighting Nordstrom Rack’s trends and fashion. Dominating the Columbus Circle train station in New York City, Nordstrom Rack paired bright creative posters with NFC and QR technology to bring everyday, affordable wear to the runway. Running through New York Fashion Week, the campaign encouraged consumers to tap or scan the posters to watch a feature video of looks exclusively curated by Nordstrom Rack stylists, highlighting the season’s trends. The mobile experience also featured a live Instagram feed for additional inspiration.