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adidas and Parley wanted an innovative way to educate their customers about ocean pollution and their mission to reduce plastic waste. To achieve this, adidas embedded NFC chips into their Ultraboost Parley shoes. Using Blue Bite, they built an in-depth experience accessible by tapping a mobile device against the heel cap, providing users with exclusive content and the ability to take a pledge to raise awareness for, and help bring about an end to, plastic waste pollution.
