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PUMA collaborated with Blue Bite to promote PUMA’s latest sneaker, the Ignite XT, and its brand ambassador partnerships with Usain Bolt and Rihanna. Custom built experiential transit shelters were outfitted with NFC and QR tags, as well as beacon technology. Users interacted with these technologies either by tapping NFC, scanning QR, or clicking the beacon notifications to launch the mobile experience, which allowed users to discover the Ignite XT sneaker and purchase it.
