Complete the form below and one of our experts will reach out with ways you can drive revenue, increase lifetime value and gain market intel with smart products.
The adidas Telstar 18 features an embedded Smartrac NFC chip – the first time it’s ever been used in an Official Match Ball – making it the most innovative World Cup ball to date. The chip enables consumers to interact with the ball using a phone. Upon interaction, each ball generates a unique identifier, unlocking exclusive content and information for the user. The personalized and location-aware experience powered by Blue Bite, displays specific details of each ball and provides access to challenges which users can enter in the run-up to the World Cup.
