Spain's Queen Letizia Showcases Pablo Erroz's Connected Garment

Her Majesty Queen Letizia of Spain debuted a custom Pablo Erroz skirt woven from traditional Ikat fabric, sewed by a local tailor in Mallorca, Textil Bujosa. With the skirt, the Queen shows her support of both artisan design and sustainable fashion, as well as the need for more transparency in the fashion industry.

Blue Bite's connected product digitalizes the product using a QR code as a connecting technology, and tells the sustainable story behind the impact of the individual garment through a personalized mobile experience. By creating a unique Digital ID, Blue Bite empowers Pablo Erroz to provide information on sustainable practices and traceability in the supply chain for his collection.

Read more on Vogue (Spanish)