Celebrating a Year of Connections, Innovation, and Impact.
December 17, 2024
2024 was marked by new tech developments, conferences, connections, and clients for Blue Bite. Before we ring in the New Year, here’s our chance to toast to our 17th year in business. This year, Blue Bite connected over 200,000 objects. On the connected media side, we improved campaign performance for our clients by 150% above industry average. Here’s more of our 2024 wrapped:
In February, Blue Bite was on the scene at eTail Palm Springs, a retail-focused conference featuring global innovators. Our booth introduced audiences to our Connected Products Platform. We were able to share Blue Bite solutions with a community of retailers and decision makers in beautiful California.
One of our most exciting projects this year was bringing Tod’s Digital Product Passport to life. The Italian luxury fashion house worked with Blue Bite to launch a DPP program for its iconic Di Bag. Each bag is embedded with an NFC chip that, when scanned with a mobile phone, authenticates the product as genuine and enables the user to register it in their name.
The bag also offers transparency into materials, suppliers, and the production process. The DPP also gives customers access to additional benefits like an extended warranty and exclusive access to Tod’s events and experiences.
At the end of 2023, we launched Blue Bite Connect, an easy-to-use QR code generator. Connect gives people the ability to link physical products to existing URLs, websites, or landing pages and update them in real-time. We wanted to put the power of connected products in everyone’s hands, and Blue Bite Connect does just that.
In 2024, Blue Bite Connect was responsible for more than 500,000 connections. If you’re new to Blue Bite, this is the best way to get a sense of what we can do. Try it out for yourself here.
2024 also marked the year that Blue Bite achieved SOC 2 certification, a significant milestone and commitment to security. SOC 2 is a global compliance standard that attests to the trustworthiness of services provided by an organization.
This certification validates Blue Bite’s adherence to stringent standards for security, availability, processing integrity, confidentiality, and privacy. You can learn more about Blue Bite’s SOC 2 Type Certification on Blue Bite Academy.
In June, Blue Bite was a sponsor at CommerceNext in Midtown New York. We joined more than 3,000 retailers, brands, and tech companies for a conference that’s all about the future of marketing.
Our booth showcased our connected product capabilities. We gave away a smart BVLGARI bag to one lucky winner. The bag is equipped with Blue Bite’s authentication technology, which demonstrates to brands how connected products can be used for building trust with consumers.
This year, Blue Bite connected a very unique product that helps new mothers pump breast milk. Lansinoh’s DiscreetDuo is a wearable breast pump that lets mothers pump discretely on-the-go.
The Blue Bite connected experience is accessed through a QR code and included a welcome video and information about how to use the pump. An easy-to-navigate menu pointed users to special features, an FAQ, as well as a link to a website for replacement parts. The brand used Klaviyo to capture new leads in order to offer users exclusive deals and offers.
In September, the Blue Bite team exhibited at Vogue Business Fashion Futures New York. Hosted at the Chelsea Factory, Vogue Business brings together innovation leaders across fashion to think about the future of the industry. A selection of startups, selected by Vogue editors, were invited to exhibit.
Blue Bite was on the scene to show off our Digital Product Passport capabilities. Since the Chelsea area is known for their beautiful flower markets, we transformed our booth into a flower shop where guests could stop by for a chat and walk away with a custom bouquet. For the event, Blue Bite created a custom experience for Lily and Laurel, including a Digital Product Passport for their Bella Soleil Maxi Dress.
The DPP showed the dress’ certificate of authenticity and shared more information about the product details, materials, and about the brand’s stance of social responsibility. The floral arrangements were secured with a Blue Bite sticker with a QR code printed on it that linked to a digital experience. The event saw hundreds of industry professionals and led to meaningful connections in the fashion and beauty space.
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