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For its exclusive invite-only Blogger Lounge at SXSW, Samsung ditched the wristbands and printed tickets, instead opting for seamless NFC enabled cards for guest check-in. Using the Blue Bite platform, users who had pre-registered were able to simply tap the NFC enabled cards with their phones upon entering the lounge. Samsung also integrated with the Blue Bite platform to personally welcome users, displaying their photo and social handles on a live-screen as they checked in.
