Digital Product IDs empower brands to do more than just give each individual product a unique identifier — they position brands to be leaders in the circular economy, connect with consumers on a personalized level and set themselves apart from competitors by providing unique value not otherwise available.

Here’s a look at five ways Digital Product IDs empower brands.

1. Authentication

Especially in luxury markets, consumers want peace of mind that the product they’ve purchased is the real deal. 

Digital Product IDs empower brands to show products have been verified.

A consumer will see the authenticity guarantee along with information specific to the product when scanning a QR code or NFC tag on the item.

2. Track-and-Trace

Transparent tracking and tracing are crucial for brands wanting to set themselves up as leaders in the circular economy.

With Digital Product IDs, track-and-trace has never been easier — or more accurate.

Brands gain accurate metrics throughout production, supply chain processes and long after consumers take products home.

Especially as consumers demand more sustainability from brands, companies have more accurate data — and an easier way to share that with partner suppliers, transport services and consumers.

3. Identify Gray Market Diversion

Brands know how gray markets can be harmful — not just for the company’s finances, but for its reputation as well. The last thing a brand wants is an unauthorized seller selling products at too-low prices, or selling products that don’t fit the brand's standards.

With Digital Product IDs comes a unique ability to track and trace individual items throughout the supply chain as well as post-sale.

4. Product Commerce

Brands can use Digital Product IDs to sell related products directly through the product's personalized mobile experience.

Based on the item purchased, a brand can use other data on location, time and information provided firsthand by the consumer to market and make recommendations on other products they may like.

This brand loyalty by establishing a long-term, personalized relationship.

5. Easily Connect With Sales Made on the Secondary Market

In secondary market sales, brands often miss the opportunity to connect with consumers and build a relationship — but with Digital Product IDs, that’s not the case.

When a consumer buys an item on the secondary market that’s enabled with a Digital Product ID, they can scan a QR code or NFC tag to launch an immersive experience — including possible product authentication.

This allows the brand to connect with the second owner of the item, which would not have been possible before.

The brand is empowered to share information with the consumer about the product, how many owners it had and more, while the consumer can share first- and zero-party data with the brand.